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Who really owns your brand? The Consumer or You? featured post

Who really owns your brand? The Consumer or You?

A brand is an idea that influences what consumers prefer.  When I meet with business owners and educate them on the value of brand identity (desire and awareness), what it means to effectively position your brand (unique place in the market that you are claiming), and the influence of brand equity (reputation and customer ...

No Comments 17th January 2010
Evoking Emotion Appeals to Today’s Gen Y Consumers featured post

Evoking Emotion Appeals to Today’s Gen Y Consumers

It’s happening right now before our very eyes.  We are witnessing a remarkable and revolutionary marketing transformation lead by today’s Gen Y consumers.   According to J.D. Power Web Intelligence, born in the 80s and 90s, the Gen Y-ers are 30 and younger and make-up the largest demographic segmentation to date with ...

No Comments 10th January 2010
Change is FUN!!! featured post

Change is FUN!!!

If you want to create change...make it FUN...YouTube Video. ...

No Comments 30th October 2009
Why It is Imperative to Know Your Audience featured post

Why It is Imperative to Know Your Audience

How many times have you sat down for a lecture, seminar, webinar or conversation and walked away scratching your head and wondering who the heck were they speaking too? Did the speaker really know his audience? With any form of written or verbal communication, keeping your “intended audience” in mind while you ...

No Comments 26th October 2009

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Our world is changing quickly and everyday “the next right answer” is discovered.

Our full range of services include, but are not limited to:

• Thought Leader • Brand Strategist • Social Media Advisor
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Testimonials

“Dottie is the best boss I have ever worked for! She inspires performance from her direct reports because her own performance is so stellar. Acknowledged generally in the local industry for her extensive marketing and merchandising expertise, I am one of the lucky few to have flourished under direction.”

Amber Jillard
Lennar

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